Organic public posts, shares, mentions & unpaid media coverage generated naturally during the campaign.
Organic TikTok (Public) estRM 312,400
TV Coverage RTM / TV3 estRM 220,000
Organic Instagram estRM 187,600
Facebook / X / Blogs estRM 178,200
Charts
Visual Analysis
Owned: Platform Breakdown
Instagram RM 54,664
TikTok RM 1,381,817
POE Distribution
Paid 26.9%
Owned 44.9%
Earned 28.2%
Authors
Owned Media by Author
#
Author
Type
Platform
Posts
Media Value
Views
Engagement
1
meripergibulat
Founder
TikTok
2
RM 1,251,503
1,178,040
73,463
2
bulanbintangclothing
Official
TikTok
5
RM 130,314
128,495
1,819
3
bulanbintanghq
Official
Instagram
4
RM 54,664
54,153
511
TikTok drives 96.2% of owned media value · Founder @meripergibulat alone = 87.1% of all owned value from just 2 posts · Total POE campaign value reaches RM 3,195,681
Mierul Aiman · Nadhir Nasar · Ernie Zakri · Syamel · Ain Edruce & Family
RM 116,500 est
Combined Estimated Media Value
5
Ambassadors
~12
Total Posts
Mixed
Platforms
5–7%
Avg Eng. Rate
Online News
Paid Media Placements
Portal
Article / Coverage Headline
Est. Reach
Media Value est
Harian Metro
Sharnaaz Ahmad Kembali Jadi Duta Bulan Bintang Demi Persahabatan
1,200,000
RM 95,000
mStar
Koleksi Raya 2026 Bulan Bintang — Ready-to-Wear untuk Seisi Keluarga
820,000
RM 52,500
Sinar Harian
Azira Shafinaz Rasmi Duta Bulan Bintang ‘The Next Chapter’
650,000
RM 41,000
Gempak
Sharnaaz Ahmad: “Saya Kembali Bukan Sebab Duit, Tapi Persahabatan”
540,000
RM 45,000
Seeni.my
10 Duta Fesyen Bulan Bintang 2026 — Siapa Mereka?
380,000
RM 44,500
Sharnaaz Ahmad & Azira Shafinaz are the headline ambassadors — together contributing an estimated RM 353,000 (41%) of total paid media value. 10 celebrity ambassadors + 5 news portals were engaged during the Jan–Mar 2026 campaign.
Owned Media
Client-Controlled Accounts
Total Owned Media Value
RM 1,436,481
4 IG Posts
7 TikTok Posts
44.9% of POE
Founder
@meripergibulat — Spotlight
Meri (meripergibulat)
Brand Founder · TikTok Creator
Azzim Zahid Azmi, known as Meri, founded Bulan Bintang in 2016 with a passion for minimalist traditional Malaysian fashion. As the face and voice of the brand, his personal TikTok consistently drives outsized media value — just 2 posts during this campaign generated RM 1,251,503, representing 87.1% of all owned media value.
RM 1,251,503
Media Value
1.18M
Total Views
73,463
Engagements
2
Posts
6.23%
Eng. Rate
TikTok
Platform
Winner 1 Year Supply Ahmad’s Fried Chicken #1
20 Jan 2026 · TikTok · @meripergibulat
RM 790,976
744,316
Views
44,000
Likes
46,660
Engmt
Winner 1 Year Supply Ahmad’s Fried Chicken #2
13 Feb 2026 · TikTok · @meripergibulat
RM 460,527
433,724
Views
25,000
Likes
26,803
Engmt
Official
Brand Account Performance
@bulanbintangclothing
Official TikTok brand account — 5 posts covering winner announcements, product placement & general content
RM 130,314
Media Value · 5 Posts · TikTok
128,495
Views
1,819
Engagement
1.41%
Eng. Rate
@bulanbintanghq
Official Instagram brand HQ account — 4 posts across winner reveals, product placement & trend content
RM 54,664
Media Value · 4 Posts · Instagram
54,153
Views
511
Engagement
0.94%
Eng. Rate
Owned Media Value — Author Comparison
Founder content is 9.6× more valuable than official brand accounts combined · TikTok generates 96.2% of all owned media value · 11 total posts, all Jan–Mar 2026
Earned Media
Organic Coverage & Public Mentions
Total Earned Media Value
RM 898,200
Organic Social
Press Coverage
28.2% of POE
📱
Organic TikTok
Public · Unpaid
RM 312,400
Estimated Media Value
📺
TV Coverage
RTM / TV3 · Broadcast
RM 220,000
Estimated Media Value
📸
Organic Instagram
Public · Unpaid
RM 187,600
Estimated Media Value
🔁
Facebook Reposts
Shares & Community
RM 94,200
Estimated Media Value
🐦
X / Twitter
Mentions & Threads
RM 48,300
Estimated Media Value
✍️
Blogs & Forums
Lowyat · Cari · Personal Blogs
RM 35,700
Estimated Media Value
Press
Unpaid Media Coverage
Media
Coverage / Headline
Type
Est. Reach
Est. Value
RTM / TV1
Bulan Bintang ‘The Next Chapter’ Fashion Show — IOI Putrajaya
TV
2,400,000
RM 120,000
TV3 Nona
Koleksi Raya 2026 Bulan Bintang × Ahmad’s Fried Chicken
TV
1,800,000
RM 100,000
OHBULAN
Sharnaaz Ahmad dan Azira Syafinaz: Duta Fesyen Tempatan (5.4M Followers)
Online
5,400,000
RM 85,000
mStar (Organic)
“Betul ke Sharnaaz tak takut bini?” — Pertunjukan Fesyen Bulan Bintang
Online
620,000
RM 42,000
Kosmo Online
Sharnaaz Ahmad Kembali Bersama Bulan Bintang Demi Persahabatan
Online
480,000
RM 34,000
F8 Buzz Hiburan
Sharnaaz Ahmad Ditegur Isu ‘Takut Bini’ di Pertunjukan Fesyen
Online
320,000
RM 22,000
@ainnajihahazwan
“yes azira ambassador for bulan bintang this year 👏🏻💚 #bulanbintang”
Social
180,000
RM 15,200
Earned Media Value by Channel
Organic Social
Broadcast & Press
TV Coverage (RTM/TV3) delivers the highest single earned channel at RM 220,000 · OHBULAN with 5.4M followers drives the largest organic online reach · Organic TikTok contributes 34.8% of all earned value
