MAHB Q2 2026 — Integrated Media Monitoring Dashboard (Apr–Jun)
Integrated Media Monitoring Quarterly Report
April – June 2026 · Corporate Communications Division
Q2 2026
Q2 2026 — Executive Overview (April, May & June)
Integrated media monitoring across traditional and social channels. Q2 covers April–June 2026.
Key metrics: Reputation Score = avg(MIS + NSS) × 100%. PR Value = Traditional + Social PR combined. April saw significant negative spikes driven by KBR security incident and KLIA T1 BHS disruption. May showed recovery with NSS improving to −0.09. June closed the quarter with NSS +0.16, MIS 0.23 and Total PR Value of RM73.6M (per official June monthly report), driven by the Aerotrain 24-hour resumption, AirAsia’s Jakarta–Kota Bharu inaugural flight and the RM11B five-year capex announcement.
April Total Mentions
203,817
Original posts across all channels
April Total PR Value
RM 74.5M
RM76.7M Traditional + RM28.2M Social
April Reputation Score
−0.5%
MIS 0.13 · NSS −0.14 combined
Social Media Impressions
2.36 Billion
Total platform impressions — April
April NSS
−0.14
Down from +0.44 in March Q1
April 2026 — Total Sentiment
203,817
Total mentions (social + traditional)
28.7% Pos28.9% Neu42.4% Neg ⚠
NSS −0.14MIS 0.13Rep −0.5%RM74.5M PR
Q1 vs Q2 April — NSS Comparison
January 2026NSS +0.30
February 2026NSS +0.32
March 2026NSS +0.44 ★
April 2026 (Q2)NSS −0.14 ▼
Significant reversal from Q1 improving trend — KBR security incidents and KLIA BHS crisis drove negative spike.
April 2026 — Key Events
NEGKBR kerbside ‘mat rempit’ & car gathering — security lapse controversy
NEGKLIA T1 BHS disruption — 1,000+ passengers, MOT probe ordered
POSPM DS Anwar officiated KBR new terminal opening
POSPDRM seized RM5.4M drugs at KLIA with AVSEC support
POSTransport Minister: Aerotrain resumes 24-hour operations from June 1st
POSPDRM/AVSEC dismantled four drug trafficking syndicates at KLIA
POSDirect Jakarta–KBR flights announced, MYY RM445M upgrade approved
NEGKLIA Skytrax ranking decline — political criticism of Transport Minister
May Volume — Social vs Traditional
Q1 → May Reputation Score & NSS Trend
Traditional Media — Channel Breakdown (May)
Social Media — Platform Mix (May)
General Topic Sentiment Overview — May 2026
Sentiment by General Topic — May
InfrastructureVery Positive — NSS 0.97
MYY upgrade, KBR Jakarta routes, Bebuling STOLport · 4,270 total mentions
RegulatoryVery Positive — NSS 0.97
Drug busts, emergency exercises, Autogate · 3,985 total mentions
Campaign & CorporatePositive — NSS 0.66
BFL2026, VM2026, festive campaigns, airline routes · 4,546 total mentions
Customer ExperienceNegative — NSS −0.17
Suicide cases, parking controversy, Aerotrain, scammers · 122,896 total mentions (90.6% of all volume)
Topic Volume — May Distribution
June Total Mentions
136,852
Total posts across all channels (report)
June Total PR Value
RM 73.6M
RM53.5M Traditional + RM20.1M Social
June Reputation Score
19.5%
MIS 0.23 · NSS +0.16 combined
Social Media Impressions
1.58 Billion
Total platform impressions — June
June NSS
+0.16
Turns positive — up from −0.09 in May
June 2026 — Total Sentiment
137,220
Total mentions tracked (social + traditional)
21.6% Pos73.3% Neu5.0% Neg
NSS +0.16MIS 0.23Rep 19.5%RM73.6M PR
Q1 + Q2 NSS Comparison (Jan–June)
January 2026NSS +0.30
March 2026NSS +0.44 ★
April 2026 (Q2)NSS −0.14 ▼
May 2026 (Q2)NSS −0.09 ↗
June 2026 (Q2)NSS +0.16 ★
June closes Q2 on a positive note — the first positive NSS since March — driven by Aerotrain’s 24-hour resumption, the AirAsia Jakarta–Kota Bharu inaugural flight and RM11B capex announcement outweighing the LTCP parking, LBU explosives and Skytrax criticism narratives.
June 2026 — Key Events
POSAerotrain resumes 24-hour operations from June 1st
POSAirAsia inaugural direct Kota Bharu–Jakarta flight; Wings Air resumes Pekanbaru–Melaka route
POSMAHB to allocate RM11 billion capex over 5 years to expand/modernise airports
NEGLBU runway disrupted June 26 — suspected WWII-era explosives found near runway
NEGPolitical criticism of KLIA’s Skytrax World Airport Awards ranking decline
NEUK-pop group EXO’s alternative KLIA exit route sparks crowd-control debate; LTCP parking-rate final update from @deadpudds
June Volume — Social vs Traditional
Q1 → June Reputation Score & NSS Trend
Traditional Media — Channel Breakdown (June)
Social Media — Platform Mix (June)
General Topic Sentiment Overview — June 2026
Sentiment by General Topic — June
InfrastructureVery Positive — NSS 0.95
RM11B capex, Bario/Ba’ Kelalan STOLport upgrades, PIA LRT link · 2,980 total mentions
RegulatoryVery Positive — NSS 0.71
Wildlife/drug seizures, JPJ enforcement, eGate UAT · 1,029 total mentions
Campaign & CorporatePositive — NSS 0.58
New chairman appointment, privatisation progress, Skytrax criticism · 15,159 total mentions
Customer ExperiencePositive — NSS +0.09
EXO exit route, LBU NOTAM, scam warnings, RIMBA/Jungle Boardwalk debate · 118,052 total mentions (86.0% of all volume)
Topic Volume — June Distribution
Total Mentions
APR
203,817
→
MAY
135,697
→
JUN
136,852
Volume steady May→June after April’s KBR-driven spike
Total PR Value
APR
RM74.5M
→
MAY
RM75.4M
→
JUN
RM73.6M
−RM1.8M vs May — stable quarter-end PR value
Net Sentiment Score (NSS)
APR
−0.14
→
MAY
−0.09
→
JUN
+0.16
+0.25 improvement ↑ — first positive Q2 NSS
Media Impact Score (MIS)
APR
0.13
→
MAY
0.20
→
JUN
0.23
+0.03 ↑ — best MIS of the quarter (RM11B capex, Aerotrain)
Apr–Jun — NSS & MIS Trend
Apr–Jun — PR Value Split (Traditional vs Social)
Apr–Jun — Sentiment Distribution
Apr–Jun — Social Platform Volume
Paid · Owned · Earned Media Analysis
POE framework with PR values and NSS scores from official monthly reports. April, May & June 2026 full POE breakdown.
April 2026 — POE Breakdown (RM74.5M Total)
Earned Media
RM 67.8M
NSS: −0.22
93.6% of total
190,313 mentions. NSS negative driven by KBR security and BHS incidents dominating earned coverage.
Owned Media
RM 6.0M
NSS: +1.00
5.7% of total
4,146 owned posts. All positive sentiment — MAHB and KLIA official channels maintained +1.00 NSS.
Paid Media
RM 298K
NSS: +1.00
0.3% of total
9,358 paid mentions. Positive sentiment maintained across all paid placements.
POE PR Value — April 2026
POE PR Value vs Q1 Monthly Trend
PR Value by Sentiment — Social & Traditional (April 2026)
PR Value broken down by sentiment for Social and Traditional channels — April 2026.
Social Media PR
April — Social PR RM28.25M
Positive (28.57%)RM 8.07M
Neutral (28.92%)RM 8.17M
Negative (42.51%)RM 12.01M
Social PR Sentiment vs Q1 Monthly Trend
Traditional Media PR
April — Traditional PR RM76.67M
Positive (46.78%)RM 35.86M
Neutral (40.22%)RM 30.84M
Negative (13.00%)RM 9.97M
Traditional Media — Channel PR Breakdown (April)
Social vs Traditional PR Value — April vs Q1 Monthly Comparison
2,529 owned mentions. Full positive NSS from MAHB official channels — festive greetings, BFL2026, emergency drills.
Paid Media
RM 252K
NSS: +1.00
0.3% of total
349 paid mentions. All positive placements — Licence To Win campaign content creators.
POE PR Value — May 2026
POE PR Value Trend — Jan to May 2026
Social Media PR
May — Social PR Value RM26.2M
PositiveRM 1.62M
NeutralRM 22.95M
NegativeRM 1.62M
Social PR Value: Apr vs May Comparison
Traditional Media PR
May — Traditional PR RM49.3M
Positive (~58%)~RM 28.6M
Neutral (~35%)~RM 17.3M
Negative (~7%)~RM 3.5M
Traditional Media — Channel PR Breakdown (May)
Social vs Traditional PR Value — Full Jan–May Trend
June 2026 — POE Breakdown (RM73.6M Total — per official report)
Earned Media
RM 66.9M
NSS: +0.15
90.9% of total
~134,444 mentions. First positive earned NSS of Q2 — Aerotrain resumption, AirAsia Jakarta–KBR flight and RM11B capex offset LBU/Skytrax negatives.
Owned Media
RM 6.4M
NSS: +1.00
8.7% of total
~2,702 owned posts. Fully positive — highest Owned PR value of Q2, driven by new-chairman welcome, Wings Air/China Eastern ceremonies and Awal Muharram/Father’s Day content.
Paid Media
RM 310.8K
NSS: +1.00
0.4% of total
~74 paid mentions. All positive sentiment maintained across paid placements.
POE PR Value — June 2026
POE PR Value Trend — Jan to June 2026
Social Media PR
June — Social PR Value RM20.14M
Positive (21.51%)RM 4.33M
Neutral (73.46%)RM 14.80M
Negative (5.03%)RM 1.01M
Social PR Value: Apr–Jun Comparison
Traditional Media PR
June — Traditional PR RM53.52M
Positive (65.11%)RM 34.85M
Neutral (33.43%)RM 17.89M
Negative (1.46%)RM 0.78M
Traditional Media — Channel PR Breakdown (June)
Social vs Traditional PR Value — Full Jan–June Trend
Sentiment Analysis — Deep Dive
NSS (Net Sentiment Score) = (Positive − Negative) ÷ Total mentions. MIS = Media Impact Score based on tone, key message traction, spokesperson presence, and media positioning.
April NSS
−0.14
58,420 pos · 86,462 neg of 203,817 total mentions
MIS 0.13Rep −0.5%
April MIS
0.13
Traditional media impact score 2,253 trad mentions tracked
Trad PR RM76.7M
Q1 Average NSS (Benchmark)
+0.35
Jan 0.30 · Feb 0.32 · Mar 0.44 Q1 improving trajectory
Q1 Benchmark
Q2 April vs Q1 Trend
↓ −140%
+0.44 Mar → −0.14 Apr Neg rate: 3.91% → 42.4% ⚠
Sharp reversal
Media Impact Score (MIS) — April Context
MIS methodology: tone of coverage, key message traction, spokesperson presence, and media positioning. Scale: −1.00 to +1.00.
Q1 January MIS0.29
Q1 February MIS0.21
Q1 March MIS0.27
April 2026 MIS0.13
Traditional PR: RM76.67M · 2,253 mentions
April MIS dropped to 0.13 — the lowest in the combined Q1–Q2 period. The BHS disruption at KLIA T1 generated ministerial probe coverage, while the KBR kerbside ‘mat rempit’ incident attracted political commentary and criticism. Despite these negatives, KBR terminal opening (PM-officiated) and PDRM drug bust drove a positive MIS floor above zero.
NSS & MIS — Q1 to April Trend
Sentiment Distribution — April vs Q1 Monthly
Sentiment % Share — Q1 to April
Key Issues — April Sentiment Classification
Top Positive Themes — April
Issue / Theme
Airport
Sentiment
KBR New Terminal Opening (PM-officiated)
KBR
Very Positive
PDRM/AVSEC Drug Bust RM5.4M — KLIA
KLIA
Positive
KBR Rempit Brought Under Control
KBR
Positive
KLIA T1 STCP Pre-booking Service
KLIA T1
Positive
KLIA T2 Food Dining Highlight
KLIA T2
Positive
Nescafé Labour Day Staff Initiative
KLIA T1
Positive
Online Parking Pre-booking at KLIA
KLIA
Positive
New Airlines: 9 Air, Chongqing, Qingdao at KKIA/PIA
KKIA/PIA
Positive
Top Negative/Critical Issues — April
Issue
Airport
Sentiment
BHS Disruption — MOT Probe Ordered
KLIA T1
Critical
KBR Kerbside Mat Rempit / Security Lapse
KBR
Negative
Aerotrain Wiring Safety Criticism (TikTok)
KLIA T1
Negative
KLIA T1 Immigration Staff Conduct
KLIA T1
Negative
KLIA T1 Car Park Suspicious Persons
KLIA T1
Mixed
CEO GLC Salary Viral — MAHB Mentioned
General
Neutral
KBR Assemblyman Rempit Convoy Controversy
KBR
Mixed
KLIA Roof Comparison (Soekarno-Hatta collapse)
KLIA
Neutral
Social Media Sentiment by Platform — April (Mentions)
General Topic Sentiment — April 2026
Positive, neutral and negative mention counts per general topic for April. Customer Experience dominates volume (78%) and drives the negative NSS.
Customer Experience — Sentiment (April)
Infrastructure — Sentiment (April)
Campaign & Corporate — Sentiment (April)
Regulatory — Sentiment (April)
General Topic
Apr Pos
Apr Neg
Apr NSS
Apr Mentions
Q1 Avg NSS
Trend vs Q1
Infrastructure
~20,340
~312
0.97
20,801
0.97
Maintained — KBR opening sustains positive
Regulatory
~8,543
~0
0.97
8,799
0.28
Strong improvement — drug busts & enforcement positive
Campaign & Corporate
~9,507
~1,188
0.64
14,854
0.93
Declined — CEO salary controversy, KBR political noise
KBR terminal, East Malaysia airport news — strong positive
The Edge Malaysia
English
20
2
5
13
10.0%
65.0%
-0.55
BHS accountability, governance — most critical business press
Kwong Wah Yit Poh
Chinese
18
6
7
5
33.3%
27.8%
0.06
BHS disruption resolution, KBR — near neutral
Nanyang Siang Pau
Chinese
15
4
5
6
26.7%
40.0%
-0.13
Financial implications — BHS and MAHB performance
Sinar Harian
Malay
12
3
4
5
25.0%
41.7%
-0.17
KBR rempit, enforcement — popular tabloid negative
United Daily News
Chinese
12
3
5
4
25.0%
33.3%
-0.08
BHS disruption, KBR terminal coverage
May NSS
−0.09
18,423 pos · 29,923 neg of 135,697 total mentions
MIS 0.20Rep 5.5%
May MIS
0.20
Traditional media impact score 2,155 trad mentions tracked
Trad PR RM49.3M
May vs April NSS
↗ +0.05
Apr −0.14 → May −0.09 Marginal recovery
Improving
May Total Reach
126M
Traditional media reach · May 2026 Impressions: 2.35B
Social 2.35B Impressions
Media Impact Score (MIS) — May Context
MIS methodology: tone of coverage, key message traction, spokesperson presence, and media positioning. Scale: −1.00 to +1.00.
Q1 January MIS0.29
Q1 March MIS0.27
April 2026 MIS0.13
May 2026 MIS0.20
Traditional PR: RM49.29M · 2,155 mentions
May MIS recovered to 0.20 from April’s 0.13 low, as the Aerotrain 24-hour resumption announcement, MYY RM445M upgrade approval and KBR–Jakarta direct flight news drove strongly positive traditional coverage (Print +0.57, TV +0.73, Radio +0.75). The LTCP parking controversy and KLIA T2 fatal fall incidents kept online news NSS more moderate, but did not offset the overall improvement.
NSS & MIS — Q1 to May Trend
Sentiment Distribution — May vs Q1+April Monthly
Sentiment % Share — Q1 to May
Key Issues — May 2026 Sentiment Classification
Top Positive Themes — May
Issue / Theme
Airport
Sentiment
Aerotrain Resuming 24-Hour Operations
KLIA T1
Very Positive
PDRM/AVSEC Drug Bust — Four Syndicates Dismantled
KLIA
Positive
Direct KBR–Jakarta Flight Announcement
KBR
Positive
MYY RM445M Upgrade Approved by Ministry
MYY
Positive
KLIA T2 Movie Lounge Highlighted by Creator
KLIA T2
Positive
Sky Suite Airport Lounge Praised by @travelbynurull
KLIA T2
Positive
Butterfly Effect — Hidden Disability Service Compliment
KLIA T1
Positive
KBR Islamic-Inspired Design Praised by Netizens
KBR
Positive
Top Negative/Critical Issues — May
Issue
Airport
Sentiment
LTCP Parking Rate Controversy (@deadpudds) ⚠
KLIA
Critical
Two Fatal Fall Incidents at KLIA T2 ⚠
KLIA T2
Critical
KLIA Skytrax Ranking Decline — Political Criticism
KLIA
Negative
KKIA Toilet Upgrade Criticism (AirAsia Staff)
KKIA
Negative
Aerotrain Accountability — Political Cybertrooper Activity
KLIA T1
Mixed
KLIA T2 Emergency Response Failure Allegations
KLIA T2
Mixed
Alleged Scam Activity at KLIA T1 & T2
KLIA
Neutral
Autogate System Disruptions
KLIA
Mixed
Social Media Sentiment by Platform — May (Mentions)
General Topic Sentiment — May 2026
Positive, neutral and negative mention counts per general topic for May. Customer Experience dominates at 90.6% of volume with an improved NSS of −0.17 vs April’s −0.42.
Customer Experience — Sentiment (May)
Infrastructure — Sentiment (May)
Campaign & Corporate — Sentiment (May)
Regulatory — Sentiment (May)
General Topic
May Pos
May Neg
May NSS
May Mentions
Apr NSS
Trend vs April
Infrastructure
2,131
2
0.97
4,270
0.97
Maintained — MYY, KBR routes, Bebuling STOLport
Regulatory
3,874
0
0.97
3,985
0.97
Strong — drug busts, emergency exercises continue positive
Chinese daily — significant improvement; Aerotrain & MYY dominant
Borneo Post
English
24
18
5
1
75.0%
4.2%
+0.71
—
East Malaysia broadsheet — Gawai, airport upgrades, KBR routes
Nanyang Siang Pau
Chinese
22
15
6
1
68.2%
4.5%
+0.64
↑ from −0.13
Chinese financial daily — MYY upgrade, airport development positive
The Star
English
19
12
3
4
63.2%
21.1%
+0.42
↑ from +0.09
English daily — KLIA T2 incidents drove negatives; Aerotrain positive
Daily Express
English
19
12
6
1
63.2%
5.3%
+0.58
—
Sabah broadsheet — KKIA Kaamatan, KBR routes, positive airport news
New Straits Times
English
16
11
5
0
68.8%
0.0%
+0.69
↑ from +0.42
English broadsheet — Aerotrain 24hr service, MYY upgrade, no negatives
Guang Ming Daily
Chinese
14
11
3
0
78.6%
0.0%
+0.79
—
Chinese daily — MYY & airport upgrade coverage, fully positive
Utusan Borneo Sarawak
Malay
13
8
5
0
61.5%
0.0%
+0.62
—
Sarawak Malay paper — Gawai, KBR routes, airport development
Kwong Wah Yit Poh
Chinese
13
11
2
0
84.6%
0.0%
+0.85
↑ from +0.06
Penang Chinese daily — strongest improvement; airport upgrades dominant
United Daily News
Chinese
12
9
3
0
75.0%
0.0%
+0.75
↑ from −0.08
Chinese daily — MYY & KBR coverage; fully positive in May
The Sun
English
10
7
2
1
70.0%
10.0%
+0.60
↑ from −0.14
English free daily — airport improvements, minor LTCP criticism
May 2026 — Traditional Media Volume Summary
Online Articles Tracked
1,553
May 2026 — editorial outlets
Print Articles
403
May 2026 print coverage
TV Reports
128
May 2026 broadcast coverage
Radio Reports
71
May 2026 radio mentions
June NSS
+0.16
29,693 pos · 6,891 neg of 137,220 total mentions
MIS 0.23Rep 19.5%
June MIS
0.23
Traditional media impact score 1,439 trad mentions tracked
Trad PR RM53.5M
Q1 Average NSS (Benchmark)
+0.35
Jan 0.30 · Feb 0.32 · Mar 0.44 Q1 improving trajectory
Q1 Benchmark
Q2 June vs May Trend
↑ +278%
−0.09 May → +0.16 Jun Neg rate: 22.1% → 5.0% ✓
Strong recovery
Media Impact Score (MIS) — June Context
MIS methodology: tone of coverage, key message traction, spokesperson presence, and media positioning. Scale: −1.00 to +1.00.
Q1 January MIS0.29
April 2026 MIS0.13
May 2026 MIS0.20
June 2026 MIS0.23
Traditional PR: RM53.52M · 1,439 mentions
June MIS climbed to 0.23 — the highest of Q2 — as the RM11B five-year capex announcement, MAHB’s new Chairman appointment and the AirAsia Jakarta–Kota Bharu inaugural flight generated strongly positive traditional coverage (65.1% positive, only 1.5% negative), outweighing the LBU explosives closure and Skytrax criticism narratives.
NSS & MIS — Q1 to June Trend
Sentiment Distribution — June vs Q1–Q2 Monthly
Sentiment % Share — Q1 to June
Key Issues — June Sentiment Classification
Top Positive Themes — June
Issue / Theme
Airport
Sentiment
Aerotrain Resumes 24-Hour Operations (June 1)
KLIA T1
Very Positive
AirAsia Inaugural Jakarta–Kota Bharu Flight
KBR
Very Positive
RM11B Five-Year Capex Announcement
Network
Positive
Wildlife Rescue — 6 Baby Gibbons at KLIA T1
KLIA T1
Positive
PDRM/AVSEC RM13.73M Cannabis Seizure
KLIA
Positive
Wings Air Resumes Pekanbaru–Melaka Route
MKZ
Positive
New MAHB Chairman Welcomed (TS Dr Azmil Khalid)
General
Positive
MYY RM445M Terminal Expansion Approved
MYY
Positive
Top Negative/Critical Issues — June
Issue
Airport
Sentiment
LBU Runway Closure — Suspected WWII Explosives
LBU
Neutral
KLIA Skytrax Ranking Decline — Political Criticism
KLIA
Negative
LTCP Parking Rate — Final Update (@deadpudds)
KLIA
Negative
DAFC KBR “Maggot” Food Allegation
KBR
Mixed
AirAsia Route Changes — KLIA T2 “White Elephant” Fear
Social Media Sentiment by Platform — June (Mentions)
General Topic Sentiment — June 2026
Positive, neutral and negative mention counts per general topic for June. Customer Experience still dominates volume (86%) but turns positive for the first time in Q2.
General Topic
Jun Pos
Jun Neg
Jun NSS
Jun Mentions
Trend vs May
Infrastructure
2,862
32
0.95
2,980
Maintained — RM11B capex, STOLport upgrades sustain very positive tone
⚠ Instagram NSS Alert: Instagram flipped from −0.26 (April) to −0.49 (May) — the sharpest platform deterioration in May. The @deadpudds LTCP parking content performed strongly on Instagram with 1.6M-follower accounts resharing. This is a new platform risk requiring immediate monitoring.
Traditional Media PR Breakdown — May 2026
Online News PR
RM 28.6M
1,553 articles · Aerotrain & MYY stories
TV Broadcast PR
RM 7.2M
128 reports · high per-clip value
Print PR
RM 10.1M
403 articles · highest volume month
Traditional Media PR Breakdown by Channel — Apr vs May
Platform NSS — April vs May Side-by-Side
June Social PR Value
RM 20.14M
vs May RM26.19M ↓ (Q1 benchmark methodology aligned)
June Traditional PR Value
RM 53.52M
vs May RM49.29M ↑
June Traditional MIS
0.23
vs May 0.20 ↑ best of Q2
June Social NSS
+0.16
vs May −0.09 ↑ sharp recovery
PR Value — Social vs Traditional (Q1 + Apr + May + Jun)
Most active discussion platform — RIMBA debate, LTCP final update, complaints
Facebook
Social
14,426
4,911
3,425
+0.10
↑ from −0.01
MAHB official updates, AirAsia/Wings Air ceremonies, community sharing
Twitter/X
Social
9,155
2,188
500
+0.18
↑ from −0.24
Political commentary on Skytrax/PAC probe vs positive infrastructure news
Instagram
Social
4,102
3,268
460
+0.68
↑ from −0.49 — sharp recovery
RIMBA, Butterfly Effect, capex & route content — no repeat of parking controversy
Online News
Traditional
1,071
675
16
+0.62
↑ from +0.60
RM11B capex, new chairman, AirAsia/Wings Air routes dominate
Print
Traditional
263
178
5
+0.66
↑ from +0.57
Capex plan, passenger movement growth, LBU coverage
TV
Traditional
79
61
0
+0.77
↑ from +0.73
Astro Awani, TV3 — capex & route announcements, zero negative
Radio
Traditional
26
23
0
+0.88
↑ from +0.75
BFM, RTM — capex & connectivity announcements
LinkedIn
Social
231
180
0
+0.78
Full positive
Corporate milestones — new chairman, MD tenure extension, capex plan
YouTube
Social
12
6
1
+0.42
—
Minor coverage — mixed content
✓ Instagram Recovery: Instagram rebounded from −0.49 (May, driven by @deadpudds’s parking content) to +0.68 in June — the sharpest platform improvement of Q2, as RIMBA feature content and Butterfly Effect accessibility coverage dominated with no repeat viral negative narrative.
Traditional Media PR Breakdown — June 2026
Online News PR
RM 42.8M
1,071 articles · primary channel
TV Broadcast PR
RM 5.0M
79 reports · high per-clip value
Print PR
RM 5.6M
263 articles · national broadsheets
Traditional Media PR Breakdown by Channel — Apr vs May vs Jun
Platform NSS — April vs May vs June Side-by-Side
MAHB Owned Accounts — MAHB vs KLIA Comparison
Performance of MAHB’s official social media channels (POE: Owned). April, May & June 2026.
MAHB TikTok Followers
19,000
+400 from Q1 end (18,600)
NSS +1.00
KLIA TikTok Followers
20,200
+600 from Q1 end (19,600) — now leads MAHB
NSS +1.00
MAHB Facebook Followers
2,959,342
Largest social audience — 163× KLIA
Total Owned Posts
4,146
April 2026 — all owned content
Social Media Indicators — April 2026
Platform
MAHB Followers
KLIA Followers
Notes
Facebook
2,959,342
18,143
MAHB leads massively — wide audience, lower ER
Twitter/X
203,985
1,842
MAHB dominant on Twitter — news & corporate comms
Instagram
175,285
5,524
MAHB larger, but KLIA typically drives higher ER
TikTok
19,000
20,200
KLIA now leads MAHB on TikTok — key shift in April
Weibo
185,000
—
MAHB-only platform — Chinese audience reach
Xiaohongshu
8,515
—
MAHB-only platform — growing Chinese social
Social PR Value
RM 28,246,447.36
Total owned + earned social PR — April
Total Impressions
2,360,888,064
2.36 billion impressions across all social platforms
4,146 owned of 203,817 total Low owned share vs. earned volume
Earned dominates
Key Observations — April Owned Performance
KLIA TikTok Overtakes MAHB — Milestone Shift
KLIA’s TikTok follower count (20,200) has overtaken MAHB (19,000) for the first time. This reflects KLIA’s stronger passenger-facing content strategy on the platform. In Q1, MAHB led on TikTok due to the KBR infrastructure surge. In April, KLIA’s lifestyle and experience content drives follower growth while MAHB TikTok growth slowed.
Owned Content Insufficient to Counter Earned Negatives
While all 4,146 owned posts maintain NSS +1.00, the earned negative volume (190,313 mentions, NSS −0.22) from BHS disruption and KBR security incident overwhelms the positive impact of owned content. The owned-to-earned ratio of 2:98 means MAHB cannot control its narrative through owned channels alone during crisis events.
Paid Media Maintains Full Positive NSS
9,358 paid media placements achieved NSS +1.00 in April (RM6M PR value). Paid strategy appears well-targeted on positive narratives — VM2026, airline route promotions, and KBR opening coverage. However, paid’s 5.7% of total PR value means it cannot independently shift overall perception during crisis months.
⚡ Gap: Crisis Response Content Missing from Owned Channels
During the BHS disruption (April 18) and KBR rempit controversy, owned social channels should have amplified factual updates and crisis communications. MAHB’s BHS resolution statement was noted, but the volume and speed of owned response content during the crisis window was insufficient to shift TikTok’s negative narrative (53,150 negative TikTok mentions vs. MAHB’s approximately 19,000 TikTok followers).
MAHB TikTok Followers
19,100
+100 from April (19,000)
NSS +1.00
KLIA TikTok Followers
20,500
+300 from April (20,200)
NSS +1.00
MAHB Facebook Page Likes
2,954,275
Largest social audience — May 2026
Total Social PR Value
RM 26.19M
May 2026 Social Media PR Value
Social Media Indicators — May 2026
Platform
MAHB Followers
KLIA Followers
Notes
Facebook
2,954,275
18,269
MAHB leads — festive content drives engagement in May
2,529 owned of 135,697 total Slightly improved owned share vs April
Earned still dominates
Key Observations — May Owned Performance
May Owned PR Value Jumps to RM4.7M
May’s Owned Media PR value of RM4.7M is a significant increase from April’s RM0.3M. This reflects a richer owned content calendar in May — Kaamatan/Gawai festive content, BFL2026 Best Front Liner Awards, Hainan Airlines welcoming ceremony at KLIA T2, Aerotrain 24-hour service update, and MYY check-in counter refresh. These high-value posts drove higher PR valuation.
Top Hashtags Driving Owned Engagement — May
#MYairportsshares, #BFL2026, #SurrealExperiences, #MYairportskongsi, #komunitiMYairports, #malaysiaairports, and #malaysiaairportsacademy were the primary hashtags driving owned content traction across Facebook, Instagram and Twitter/X in May 2026.
MAHB larger, KLIA drives higher ER via RIMBA/Butterfly Effect content
TikTok
19,100
20,600
KLIA continues to lead MAHB on TikTok
Weibo
185,000
—
MAHB-only platform — Chinese audience reach
Xiaohongshu
8,700
—
MAHB-only platform — steady growth vs May (8,600)
Social PR Value
RM 20,143,338.93
Total social PR value — June 2026 (per official report)
Total Impressions
1,580,554,293
1.58 billion impressions across all social platforms
Owned PR Value — June
RM 6.4M
~2,702 owned mentions · NSS +1.00 Highest Owned PR value of Q2 — new chairman, ceremonies, festive content
Full Positive
Owned % of Total Volume
2.0%
~2,702 owned of 136,852 total Consistent owned share across Q2
Earned still dominates
Overall NSS With Owned
+0.16
Owned positives plus recovering earned NSS pushed the quarter into positive territory
Key Observations — June Owned Performance
June Owned PR Value Reaches Q2 High of RM6.4M
June’s Owned Media PR value of RM6.4M is the highest of Q2 (April RM0.3M, May RM4.7M), reflecting a packed owned content calendar — the welcoming ceremony for MAHB’s new Chairman TS Dr Azmil Khalid, Wings Air’s welcoming ceremony at MKZ, China Eastern Airlines and AirAsia welcome events at KLIA/KBR, MYAirportCARES Disaster Relief Fund, and Awal Muharram/Father’s Day greetings.
Top Hashtags Driving Owned Engagement — June
#MYairportsshares, #malaysiaairports, #SurrealExperiences, #MYairportskongsi, #MKZ, #MYairportsUpdates, #LBU, #MYairlinesstories, #KBR and #MYairportsplanesspotting were the primary hashtags driving owned content traction across Facebook, Instagram, Twitter/X and TikTok in June 2026.
Airport Intelligence Dashboard
Sentiment, ASQ category issues and top complaints by airport — April, May & June 2026.
KLIA T1 ⚠
NSS −0.18
42,758 mentions · April 2026
28.4% pos · 25.7% neu · 45.9% neg ← CRITICAL
Key ASQ: Baggage/BHS, Parking, Airport Leaking
KLIA T2
NSS 0.41
9,814 mentions · April 2026
43.1% pos · 55.2% neu · 1.7% neg
Key ASQ: F&B highlights, Movie Lounge, Airport Ambience
Key ASQ: NOTAM — runway closure after suspected WWII explosives found, resolved June 27
MKZ ★
NSS 1.00
3,683 mentions · June 2026
99.9% pos · 0.1% neu · 0.0% neg ✓ fully positive
Key ASQ: Wings Air Pekanbaru–Melaka resumption, new Melaka–Penang route announcement
KKIA
NSS 0.34
32 mentions · June 2026
46.9% pos · 40.6% neu · 12.5% neg
Key ASQ: eGate UAT session, new routes, Golden Lounge
MYY ⚠
NSS −0.26
297 mentions · June 2026
31.6% pos · 11.1% neu · 57.2% neg
Key ASQ: Greenpeace fundraiser complaint at terminal vs RM445M expansion approval
PIA ★
NSS 0.94
386 mentions · June 2026
94.3% pos · 5.4% neu · 0.3% neg
Key ASQ: Mutiara Line LRT construction progress, station-distance accessibility concern
SZB ★
NSS 0.89
319 mentions · June 2026
93.7% pos · 1.9% neu · 4.4% neg
Key ASQ: Aerospace park / Selangor aviation gateway positioning
NSS Comparison by Airport — June 2026
Sentiment Volume by Airport — June 2026
Top Issues by Airport with ASQ Category — June 2026
KLIA — Top Issues & ASQ ⚠ Highest Volume
Issue
Volume
ASQ Category
Risk
Idol / EXO Arrival Crowding
39,483
Airport Ambience
Neutral
Scammer Activity
9,507
Safety & Security
Monitor
Identity Fraud (UNHCR Licence)
7,231
Safety & Security
Monitor
Anjung Spotter Damage
4,597
Airport Ambience
Neutral
LTCP Parking Rate — Final Update ⚠
3,071
Airport Ambience
Watch
LBU — Top Issue & ASQ ⚠ Runway Closure
Issue
Volume
ASQ Category
Risk
NOTAM — Suspected WWII Explosives ⚠
23,745
Safety & Security
High (resolved)
Runway closed June 26, resumed June 27 after TUDM/PDRM Bomb Disposal Unit safely destroyed three active ordnance items. Predominantly neutral factual coverage.
KLIA T1 — Top Issues & ASQ
Issue
Volume
ASQ Category
Risk
RIMBA / Jungle Boardwalk Debate
6,194
Airport Ambience
Positive
Airport Development Commentary
1,990
Airport Ambience
Watch
Airport Experience (free kids’ activities)
1,433
Airport Ambience
Positive
Lost Pet at Premier Parking
1,169
Airport Ambience
Neutral
Wildlife Smuggling — Gibbon Rescue ✓
674
Safety & Security
Positive
KBR — Top Issues & ASQ
Issue
Volume
ASQ Category
Risk
Airlines (Jakarta route) ✓
6,865
Airport Ambience
Positive
F&B (DAFC “Maggot” Claim) ⚠
3,432
Airport Ambience
Watch
Plane Spotting ✓
2,866
Airport Ambience
Positive
Security Incident (motorcycle convoy/racing)
2,344
Safety & Security
Watch
Prayer Room Facilities
73
Airport Ambience
Watch
Issue & Reputation Risk Analysis
Risk classification based on sentiment volume, virality, recurrence, and reputational impact — April, May & June 2026. New/resolved risks in each month are highlighted.
NEW in June — resolved quickly, mostly neutral coverage
LTCP Parking Rate — Final Update
KLIA
MEDIUM
@deadpudds confirmed KPDN refund but continued criticising lack of public apology from MAHB
De-escalating — resolution reached, residual criticism only
DAFC KBR “Maggot” Food Claim
KBR
MEDIUM
Viral claim denied by DAFC (sesame seeds); police report filed after reputational impact
NEW in June — tenant-level issue, contained quickly
AirAsia Route Changes — KLIA T2 Risk
KLIA T2
MEDIUM
Political commentary framing KLIA T2 as a potential “white elephant” if AirAsia scales back
NEW in June — narrative risk to monitor into Q3
K-pop Crowd Management (EXO Exit Route)
KLIA T1
LOW
39,483 mentions, neutral — calls for clearer barricades/enforcement ahead of future idol arrivals
NEW pattern — operational planning opportunity, not reputational threat
Risk Level Distribution — June Issues
Mention Volume by Issue — June
Strategic Recommendations — Q2 2026 (April, May & June Insights)
Recommendations derived from April, May & June 2026 media monitoring analysis. Prioritised by urgency, sentiment impact, and volume.
By Airport
⚠ KBR — Security Control & Kerbside Access Management (CRITICAL)
The KBR kerbside ‘mat rempit’ incident generated 100,459 mentions — the single largest negative volume issue in April. Transport Minister Anthony Loke described the incident as “sad and embarrassing” given the RM450M investment in KBR’s upgrade. A subsequent Assemblyman convoy near KBR compounded the political controversy, with Bar Council calls for investigation.
Actions: (1) Publish concrete KBR kerbside access control plan with joint PDRM/AVSEC/JPJ enforcement schedule and measurable metrics. (2) Install physical access barriers and CCTV at kerbside areas; deploy security personnel during peak evening hours. (3) Proactively communicate enforcement results (compounds, seizures) via MAHB channels to demonstrate control. (4) Brief Transport Minister and Kelantan State Government on MAHB’s full action plan.
⚠ KLIA T1 — BHS Reliability Emergency & MOT Compliance
The April 18 BHS disruption was caused by a 132kV GIS substation fault, affecting 1,000+ passengers, 20+ flights, and generating over 19,000 negative mentions. MOT ordered a full BHS procedural overhaul, weekly MAHB updates to the Ministry, a Cabinet report, and a CAAM investigation.
Actions: (1) Comply fully with MOT’s weekly reporting mandate — treat this as the minimum; proactively publish monthly BHS reliability metrics. (2) Execute emergency BHS audit with Vanderlande and T7 Global — identify all single points of failure and implement redundancy by Q3 2026. (3) Improve passenger communication SLA: issue advisories within 30 minutes of any disruption via all KLIA social channels. (4) Present BHS improvement roadmap at Cabinet as directed. BHS volume: 19,090 mentions.
⚠ KLIA T1 — Aerotrain CAP Communication & Wiring Safety Response
The ‘Lives, Not Number’ TikTok account reshared a October 2025 video of exposed Aerotrain wiring by electrician @gemagnito, calling workmanship unsafe at an international airport. This resurface reflects that Aerotrain issues have not been fully resolved in public perception despite the ALSTOM–IJM-PESTECH RM9.1M LAD imposed in Q1.
Actions: (1) Issue a formal response to the wiring safety video — engage an independent technical assessor and publish findings. (2) Brief mainstream media on Aerotrain compliance milestones: LAD imposed, independent assessment confirms operations, current maintenance schedule. (3) Proactively share monthly Aerotrain reliability data (breakdown frequency, MTBF) through official channels.
Following reports of Soekarno-Hatta International Airport’s roof collapse, netizens compared KLIA’s own roof leak history. While predominantly light-hearted in April, this comparison (2,915 mentions) risks escalating if any new KLIA structural incidents occur ahead of VM2026.
Actions: (1) Pre-position KLIA’s infrastructure improvement narrative — proactively brief media on roof repair completions and MAHB’s maintenance programme. (2) Establish a rapid-response template for infrastructure comparison narratives. (3) Ensure ongoing maintenance inspections are documented and communicable.
⚡ KLIA T1 — Immigration Staff Conduct Programme
April saw another complaint of KLIA T1 immigration staff being distracted and unprofessional — a recurring issue from Q1 (March). This is an ongoing customer experience risk under ASQ: Airport Staff.
Actions: (1) Escalate recurring staff conduct complaints to IMI with formal request for refresher training and mystery shopper audits. (2) Brief KLIA management on specific complaint patterns; set response SLA for online conduct complaints. (3) Deploy MAHB hospitality ambassadors during peak travel periods to supplement staff visibility.
KLIA recorded the strongest NSS in April (+0.69) driven by drug bust positive coverage and parking pre-booking promotions. KLIA T2 maintained NSS +0.41 with F&B content creator highlights. These positive narratives should be amplified proactively.
Actions: (1) Expand the KLIA online parking pre-booking campaign — content creator programme has proven effective. (2) Collaborate with @adrianmrpov and similar creators for ongoing KLIA T2 dining series. (3) Leverage drug bust success story through formal media pitch — MAHB/PDRM/AVSEC joint enforcement achievement for VM2026 safety narrative.
By Issue Category
⚠ TikTok Negative Volume Crisis — Priority Platform for Q2
TikTok drove 110,332 mentions in April (54.1% of total) with 53,150 negative posts — a NSS of −0.48 on the platform. The KBR rempit viral content and BHS anger dominated. KLIA TikTok (20,200 followers) has overtaken MAHB TikTok (19,000).
Actions: (1) Establish a dedicated TikTok crisis monitoring protocol — 2-hour response SLA for any post exceeding 10,000 views. (2) MAHB TikTok must pivot from passive infrastructure updates to proactive passenger-experience storytelling. (3) Engage 5+ Malaysian travel/lifestyle TikTok creators for KBR and KLIA positive content campaigns tied to VM2026. (4) Build a library of positive KBR opening content — airport design tours, retail openings, airline route celebrations.
⚡ Q2 NSS Recovery Programme — Target ≥ +0.20 by June
April’s NSS of −0.14 is the first negative NSS recorded across the Q1–Q2 monitoring period. The NSS reversal from +0.44 (March) to −0.14 (April) reflects the compounding effect of BHS disruption + KBR security — 159,363 Customer Experience negative mentions.
Actions: (1) Set Q2 quarterly NSS target of ≥+0.20, requiring May–June NSS to recover to +0.35+. (2) Address the two dominant negative issue categories: BHS reliability (KLIA T1) and KBR security control. (3) Institute weekly MAHB social media sentiment review across all platforms. (4) Establish pre-emptive positive story pipeline for May–June: Labour Day, Hari Raya Haji, school holiday travel.
⚡ Corporate Governance Narrative — CEO Salary & GLC Transparency
The viral TikTok on CEO GLC salaries (5,834 HR-related mentions) including MAHB represents an emerging ESG/governance narrative risk. While neutral in April, this could shift negative if linked to operational failures (BHS, Aerotrain) in subsequent coverage.
Actions: (1) Prepare a corporate governance communications brief — MAHB remuneration is publicly disclosed in Annual Reports; proactively reference this transparency. (2) Brief investor relations and corporate communications on coordinated response to GLC salary commentary. (3) Monitor Threads and Twitter for linkages between salary narrative and operational incidents.
✦ VM2026 — Leverage KBR Opening as National PR Milestone
PM DS Anwar Ibrahim’s KBR new terminal opening (April) is a significant positive milestone — the culmination of the RM450M upgrade that drove Q1’s strongest NSS. The opening must be leveraged as a sustained VM2026 infrastructure achievement story throughout Q2.
Actions: (1) Brief Tourism Malaysia and MOT on KBR as a VM2026 gateway story — position KBR as Kelantan’s tourism infrastructure cornerstone. (2) Develop KBR ambassador programme featuring local influencers from Kelantan. (3) Document KBR’s transformation — before/after content series for major national media. (4) Track international airline announcements for KBR (AirAsia Jakarta route June 16) as subsequent positive news hooks.
By Airport — May 2026
⚠ KLIA — LTCP Parking Rate Communication (CRITICAL) — From Report
Content creator @deadpudds’s RM384 parking charge for 12 days at LTCP generated the single highest volume negative issue in May — 21,094 mentions with NSS −0.97. The matter escalated with a KPDN report and CAP investigation demand. MAHB’s communication around promotional vs. current rates was unclear, fuelling outrage.
Actions (from Berkshire Media May Report): Clarify LTCP’s updated rates by clearly separating drive-in and online pre-booking charges. The post should state the effective date, direct travellers to the official parking page, and note that older promotional content may no longer reflect current rates.
Two foreign nationals fell from Level 3 of KLIA T2 within 24 hours on May 1st, generating 20,465 mentions and public scrutiny of emergency response. Political cybertroopers amplified criticism of MAHB’s emergency preparedness and PDRM’s auxiliary police presence.
Actions (from Berkshire Media May Report): Avoid taking over the investigation narrative and align closely with PDRM’s official clarification, while continuing to review emergency readiness, response coordination and passenger safety measures at KLIA T2.
⚠ KLIA T1 — Aerotrain Performance Communication
Political cybertroopers and opposition-linked figures tied the LRT derailment to Aerotrain delays and disruptions — generating accountability narratives around Transport Minister Anthony Loke. The Aerotrain’s 24-hour resumption announcement (June 1) is a positive milestone but insufficient to counter cumulative negative narrative.
Actions (from Berkshire Media May Report): Reinforce updates on performance metrics for issues such as the Aerotrain; amplify validations from regulators, industry experts and passenger data to demonstrate improvements.
⚡ KKIA — Toilet Upgrade Value Communication
AirAsia GTR staff @suami_nadhirah’s video of water pouring from the ceiling near the women’s toilet after a RM11.8M upgrade generated significant backlash — questioning value for money and construction quality. NSS for KKIA in May was −0.59, the worst of any airport tracked.
Actions: (1) Issue factual communications clarifying scope and progress of the toilet upgrade — distinguish completed vs. ongoing work. (2) Engage contractors on defect rectification and publish completion timeline. (3) Brief KKIA management on proactive visitor experience communications during upgrade period.
⚡ KLIA Skytrax Ranking — Narrative Management
KLIA’s decline in the Skytrax World Airport Rankings was amplified by opposition-linked accounts criticising Transport Minister Anthony Loke — framing it as accountability failure. This is a medium-term narrative risk as VM2026 positions KLIA as a global tourism gateway.
Actions: (1) Prepare a proactive Skytrax narrative — contextualise ranking methodology changes, acknowledge improvement areas, and detail MAHB’s Skytrax improvement programme. (2) Align communications with MOT on a joint response to ranking criticism. (3) Identify and amplify any sub-category rankings where KLIA performs well.
Two strong positive announcements in May deserve sustained amplification: (1) Aerotrain resuming 24-hour service from June 1st — a direct response to months of public pressure, and (2) RM445M MYY upgrade approval and KBR–Jakarta direct flight announcement.
Actions: (1) Publish a dedicated Aerotrain comeback communications campaign — before/after service metrics, passenger testimonials, operational milestone celebration. (2) Develop a MYY upgrade content series — construction milestones, new facilities preview, airline partnership announcements. (3) Brief Bernama, Astro Awani, NST, and The Star for editorial coverage of the Aerotrain 24-hour service as a passenger win.
By Issue Category — May 2026
⚠ Instagram Negative Surge — New Platform Risk
Instagram shifted dramatically negative in May — 4,960 negative mentions vs 1,493 positive (NSS −0.49) — driven by @deadpudds’s parking controversy content which performed strongly on Instagram. This contrasts with April where Instagram was manageable. Content creators with large Instagram followings (100K–1.6M) amplified the LTCP issue.
Actions: (1) Establish Instagram monitoring protocol — flag any negative creator post exceeding 50,000 views for immediate response assessment. (2) Build a roster of positive lifestyle & travel creators on Instagram for proactive partnership. (3) Review MAHB’s Instagram content strategy to include more timely, passenger-relevant content that counters complaints with proactive storytelling.
⚡ Q2 NSS Recovery — June Target ≥ +0.20
May NSS improved marginally from −0.14 (April) to −0.09, but remains well below the Q1 benchmark of +0.35. With June being the final Q2 month, the Aerotrain 24-hour resumption, Hari Raya Haji, and school holiday travel period present a recovery opportunity.
Actions: (1) Execute the Aerotrain 24-hour service launch as a major media event — June 1st as KLIA T1’s passenger-first milestone. (2) Activate VM2026 school holiday campaigns at KLIA, KKIA and KBR. (3) Ensure parking rate clarity is communicated across all channels ahead of peak school holiday travel. (4) Monitor KLIA T2 safety measures closely — any recurrence of incidents will further delay NSS recovery.
Political criticism of KLIA’s decline in the Skytrax World Airport Awards, linked to Transport Minister Anthony Loke and MAHB’s restructuring, remained the single highest-negative-rate narrative in June (2,893 mentions, 100% negative).
Actions: Avoid engaging the political framing directly and instead respond with a fact-based service improvement narrative. Communications should highlight measurable progress on key pain points such as Aerotrain reliability, BHS upgrades, terminal maintenance, passenger flow and service recovery, supported by clear timelines and operational data.
⚡ KLIA — LTCP Parking Rate Clarity
Content creator @deadpudds posted a final update confirming a KPDN-directed refund, but continued to criticise MAHB for the absence of a public apology — keeping the LTCP episode alive at low intensity into Q3.
Actions: Clarify LTCP’s updated rates by clearly separating drive-in and online pre-booking charges. The post should state the effective date, direct travellers to the official parking page, and note that older promotional content may no longer reflect current rates.
Recurring complaints continued across toilet availability/cleanliness, terminal temperature, air quality, prayer room capacity, seating, walking distances, charging/water stations, staff conduct, buggy service and illegal taxi activity — the long tail beneath June’s otherwise positive NSS.
Actions: Continue monitoring complaints on airport conditions and facilities, and highlight improvements via official social media and media engagements. Improvements must also be amplified on social media by third parties (blogs, content creators, etc.)
✦ KBR — Sustain Positive Momentum from AirAsia Jakarta Route
KBR posted NSS +0.58 in June, its strongest showing of Q2, driven by the AirAsia Jakarta–Kota Bharu inaugural flight celebration and plane-spotting content. The DAFC “maggot” claim was contained quickly after a clear company clarification.
Actions: (1) Continue the KBR ambassador/creator programme building on the Jakarta route launch. (2) Track further international route announcements as positive news hooks. (3) Support tenant-level crisis response templates (as DAFC demonstrated) for future F&B complaints.
✦ LBU — Publicise Rapid Incident Response as a Trust-Building Story
The June 26 runway closure following suspected WWII-era explosives was resolved within 24 hours through coordinated TUDM/PDRM/MAHB action, generating largely neutral, factual coverage (23,745 mentions, 0% negative).
Actions: (1) Proactively brief media on the multi-agency coordination and safety protocols that enabled rapid resolution. (2) Use this as a case study for MAHB’s emergency-response credibility ahead of any future incidents.
June NSS of +0.16 is the first positive Q2 reading, closing the quarter well above April (−0.14) and May (−0.09), driven by the Aerotrain 24-hour resumption, RM11B capex announcement and AirAsia Jakarta route. The Q1 benchmark of +0.35 remains the longer-term target.
Actions: (1) Sustain the positive infrastructure and connectivity narrative pipeline into Q3 — capex milestones, new routes, Aerotrain reliability metrics. (2) Proactively manage the still-unresolved Skytrax ranking narrative before it re-escalates. (3) Institute a standing crisis-communication playbook (as demonstrated with LBU and DAFC) so isolated incidents are contained quickly rather than compounding.
⚡ K-pop / Idol Arrival Crowd Management Protocol
EXO’s alternative KLIA exit route amid fan crowding generated the single highest mention volume of June (39,483 mentions) — neutral in tone but operationally significant given recurring idol arrivals.
Actions: (1) Develop a standing idol-arrival crowd-management SOP with PDRM/Polis Bantuan — barricades, designated fan zones, clear signage. (2) Communicate expected procedures proactively ahead of high-profile arrivals to pre-empt complaints. (3) Monitor for recurrence given K-pop arrivals are a recurring driver of high-volume neutral traffic.
✦ Amplify Positive Narratives — Capex Plan, Aerotrain 24-Hr Service & New Chairman
June’s three strongest positive drivers — the RM11B five-year capex announcement, Aerotrain’s 24-hour resumption, and the welcoming of new Chairman TS Dr Azmil Khalid — collectively lifted Traditional MIS to 0.23, the best of Q2.
Actions: (1) Sustain editorial engagement with Bernama, NST, The Star and Astro Awani on capex delivery milestones through Q3. (2) Package Aerotrain reliability data (uptime, MTBF) as a recurring positive proof-point. (3) Profile the new Chairman’s strategic priorities to reinforce leadership stability heading into H2 2026.
