About Us
We Live In The Shadow of Your Success
Berkshire Media is a fast-growing data analytics and digital media marketing firm that transforms companies through data-driven strategies.
We have accumulated more than 14 years of experience in digital marketing, media monitoring, SEO and reputation management for more than 100 brands spanning across small to large organizations. By combining the best in technology, people and processes, our data-driven approach to marketing and communcations enables companies to deliver better trust, brand loyalty and long term reputation.
We manage corporate reputation and risks, optimize campaign strategies, improve customer experience on digital platforms and execute data-driven campaigns to deliver extraordinary results.
Our best diagnostics and predictive analytics technologies and processes enable transformational insights for corporations, advertising or branding agencies, communication and corporate strategists or planners as well as campaign managers.
Our exertise across multiple industries such as healthcare, aviation, public sector, telecommunications, education, oil and gas, public infrastructure, pension fund and consumer goods means we can offer a wide range of services and best practices for your digital marketing and communication needs.
Our wide range of services
Digital Marketing
& SEO Services
Corporate Communications
& PR
Media Monitoring Solutions
& Issue Management
Comms Strategy, Advisory
& Research
What we do
Data. Marketing. Communications.
Our services deliver extraordinary results using data-driven approaches anchored on your specific business goals.
Accelerate Brand Awareness
We build brand awareness and digital footprints through data-driven SEO strategies, PR and keyword research monitoring. Our consumer sentiment-driven approach helps build greater brand loyalty and trust.
Improve Customer Experience
We provide an effective approach to measure customer experience from social media data by identifying customer touch-points backed by sentiment monitoring using our proprietary text algorithm SENTIROBO®
Driving Conversion and Sales
We deploy tactical data-driven insights and SEO strategies to tap new customer segments and define fresh narratives to generate new leads and improve sales conversion.
Managing Brand Reputation
We offer Enterprise Risk Matrix (ERM) framework to develop bespoke reputation risk matrix or dashboards to measure reputation risks from social media data. This helps you to manage reputation risks more effectively.
Influencing Behaviour and Actions
Emotions greatly influence and, in many cases, even determine our decisions. Narratives can be formed to engage consumers and create an emotional connection with the brand. We start by measuring the emotions using our proprietary text algorithm engines EMOROBO® and SENTIROBO®
Optimizing Campaign Resources
Most often than not, traditional creative-led agencies are not well equipped to optimize campaign resources to deliver the desired returns. We ensure the highest Return of Investment (ROI) from your campaigns.
OUR UNDERLYING APPROACH BEHIND WHAT WE DO
Data > Information > Insights > Actions
We convert data into actionable insights and actions that align with your business objectives.
Data
Raw data such as social media is generally filled with noise. For every datasets that you extract, we found at least 50-70% data which are not relevant to organizations / brand / product that you are tracking. Raw data is meaningless unless it is cleaned and processed.
DATA
Information
Information that you view on softwares or dashboards (in the form of charts,etc) is based on processed data. How can you trust the processed data if it is not audited and cleaned? Avoid misleading information through data cleaning for greater accuracy.
INFORMATION
Insights
Insights are derived from processed data (information + industry insights + experience). Avoid pitfalls from relying on too much on hard numbers . Observe trends and develop new matrices to assess reputation risks and other meaningful insights.
INSIGHTS
What We Believe
We believe organizations can deliver extraordinary results using data-driven strategies that are backed by scientific methods, innovation and applications of the right tools at the right time.
Our data-driven approach enables companies to gain the most actionable insights and result oriented actions in managing corporate reputation and risks, optimize campaign resources, improving customer experience, adopt behaviour based micro-targeted campaigns, managing economic risks and other applications.
We integrate technology driven approaches to assist corporations, advertising or branding agencies, communication and corporate strategists or planners as well as campaign managers to gain results beyond expectations.
Our unique value proposition and with years of experience in communication, science and technology, our long term partnership with our clients has helped them grow and achieve the desired results.
A glimpse of our capabilities...
Manage Corporate Reputation Using Social Data
Our bespoke risk management tools and predictive analytics on sentiment and emotion enable companies to measure public perception and gauge sentiments toward a specific topic of interest, products or services. We deploy tried-and-tested methods and systems to quantify the risk level derived from the traditional risk management matrix.
Data Driven Campaigns.
The future is now.
Measure Human Emotions from Social Data.
Measure Perception With Higher Sentiment Accuracy.
Our sentiment algorithm engine can predict with a high degree of accuracy from conversations in multiple domains including dialects and slangs. Find out our case studies and capabilities.
...and our latest perspectives.
Digital Marketing: Best SEO Tips For Clinics, Medical Specialists and Doctors in Malaysia
We unpack pragmatic SEO tactics for medical practices, explain why they matter, show realistic timelines and budget ranges for Malaysia, and cite international best practice and expert commentary to back each point.
SEO Content Writing, PR and Backlinks: Will it Work?
SEO, PR and backlink strategies can still be effective, but only when implemented thoughtfully, with an eye on long-term authority, user intent and modern search trends.
Is SEO Important for SMEs, Startups and New Brand Owners?
Across Malaysia’s SME landscape, from F&B startups in Petaling Jaya to tech founders building SaaS tools in Kuala Lumpur, a familiar question keeps surfacing: Is SEO still worth it?
Unsure where to begin?
As communications in the digital world are getting more complex, there is no reason to panic. Regardless of your business or marketing objectives, there are values to be unlocked when you begin with the right steps.
Ideas are free. And we are more than happy to assist. Drop us a note and we are more than happy to assist.