In this article, we deep-dive into what makes companies such as Berkshire Media truly the best, unique and special – outperforming most of the media monitoring tools or social analytics services in the market today.
The short answer is, yes, social listening or monitoring tools enable you to predict issues or crisis before it happens. However, it requires a deep-dive analytics approach by applying layers of statistical methods such as linear or non-linear polynomial regression and other probabilistic modelling due to the stochastic nature of social media data.
This document share insights on the key performance indicators (KPIs), metrices or standards when using social media monitoring, social listening and traditional media monitoring tools. Each metric is defined and assessed for its relevance across marketing, corporate communications, and operational teams.
Overview Sentiment analytics is a must-have, if not amongst the best features of a social listening tool for airport operators, marketing managers and communication executives.
Airports worldwide are facing growing expectations for service quality and seamless passenger experiences. In a competitive aviation environment where Skytrax ratings and customer feedback heavily influence airport reputations, the ability to monitor and analyze real-time public sentiment is critical.
From managing reputation risks, crisis, insights to competitors, consumer sentiment and customer service feedback to operational improvements, leveraging on the best social intelligence or listening tools may benefit large oil & gas players.
Outsourcing social media monitoring services has become a crucial strategy in 2025, especially for global brands looking to scale insights, track brand sentiment, and engage with global audiences across platforms like TikTok, Instagram, X (formerly Twitter), and LinkedIn.
Social listening is more than just monitoring online conversations, netizen reactions, comments or news coverage—it involves analyzing and deriving meaningful insights from social data
There are many ways to get the best from your social media monitoring system, and having basic technical features helps you to minimize risks associated with incurring more cost, time and effort before committing to a social media listening (or media monitoring system).
As automotive industry is going through a digital AI-driven transformation, car brands such as Honda, Toyota, Proton and Perodua are leveraging on social analytics to gain more consumer insights to retain market share, capture new set of audience and ultimately drive more sales.
In this article, we deep-dive into what makes companies such as Berkshire Media truly the best, unique and special – outperforming most of the media monitoring tools or social analytics services in the market today.
The short answer is, yes, social listening or monitoring tools enable you to predict issues or crisis before it happens. However, it requires a deep-dive analytics approach by applying layers of statistical methods such as linear or non-linear polynomial regression and other probabilistic modelling due to the stochastic nature of social media data.
This document share insights on the key performance indicators (KPIs), metrices or standards when using social media monitoring, social listening and traditional media monitoring tools. Each metric is defined and assessed for its relevance across marketing, corporate communications, and operational teams.
Overview Sentiment analytics is a must-have, if not amongst the best features of a social listening tool for airport operators, marketing managers and communication executives.
Airports worldwide are facing growing expectations for service quality and seamless passenger experiences. In a competitive aviation environment where Skytrax ratings and customer feedback heavily influence airport reputations, the ability to monitor and analyze real-time public sentiment is critical.
From managing reputation risks, crisis, insights to competitors, consumer sentiment and customer service feedback to operational improvements, leveraging on the best social intelligence or listening tools may benefit large oil & gas players.
Outsourcing social media monitoring services has become a crucial strategy in 2025, especially for global brands looking to scale insights, track brand sentiment, and engage with global audiences across platforms like TikTok, Instagram, X (formerly Twitter), and LinkedIn.
Social listening is more than just monitoring online conversations, netizen reactions, comments or news coverage—it involves analyzing and deriving meaningful insights from social data
There are many ways to get the best from your social media monitoring system, and having basic technical features helps you to minimize risks associated with incurring more cost, time and effort before committing to a social media listening (or media monitoring system).
As automotive industry is going through a digital AI-driven transformation, car brands such as Honda, Toyota, Proton and Perodua are leveraging on social analytics to gain more consumer insights to retain market share, capture new set of audience and ultimately drive more sales.