This document share insights on the key performance indicators (KPIs), metrices or standards when using social media monitoring, social listening and traditional media monitoring tools. Each metric is defined and assessed for its relevance across marketing, corporate communications, and operational teams.

Overview Sentiment analytics is a must-have, if not amongst the best features of a social listening tool for airport operators, marketing managers and communication executives.

Airports worldwide are facing growing expectations for service quality and seamless passenger experiences. In a competitive aviation environment where Skytrax ratings and customer feedback heavily influence airport reputations, the ability to monitor and analyze real-time public sentiment is critical.

From managing reputation risks, crisis, insights to competitors, consumer sentiment and customer service feedback to operational improvements, leveraging on the best social intelligence or listening tools may benefit large oil & gas players.

Outsourcing social media monitoring services has become a crucial strategy in 2025, especially for global brands looking to scale insights, track brand sentiment, and engage with global audiences across platforms like TikTok, Instagram, X (formerly Twitter), and LinkedIn.

Social listening is more than just monitoring online conversations, netizen reactions, comments or news coverage—it involves analyzing and deriving meaningful insights from social data

There are many ways to get the best from your social media monitoring system, and having basic technical features helps you to minimize risks associated with incurring more cost, time and effort before committing to a social media listening (or media monitoring system).

As automotive industry is going through a digital AI-driven transformation, car brands such as Honda, Toyota, Proton and Perodua are leveraging on social analytics to gain more consumer insights to retain market share, capture new set of audience and ultimately drive more sales.

When searching for news media monitoring, we often stumbled on the confusion as to whether social listening tool is a better solution to cater for your online media monitoring needs.

Social media and news monitoring provide real-time insights that can drive better decision-making and policy implementation. But are you still confused, or do you want to unlock more value?