Berkshire Media’s privacy policy for your security

Your privacy when visiting our site is important to us. This policy and Terms of Use explains how we may collect any personal data from or about you through this site, and how these data will be processed and protected. By using our site you consent to Berkshire Media’s use of your data as described below. Should there be any changes to our privacy policy, we will update the information on this page.

Information we gather

We may collect information either directly (for example, through information provided when signing up for a newsletter or registering to comment on a forum site) or indirectly (for example, through our site’s technology).

We may collect and process the following information:

• Information provided when filling up forms on our site, which extends to registering to use the site, subscribing to services, newsletters and alerts, registering for a conference or requesting a white paper or further information. We may provide explanations on why your data is required and how it will be used and you can decide to provide these information or otherwise.
• If you contact us, we may keep a record of that correspondence.
• Occasionally, you will be requested to complete surveys that we use for research but you are not required to respond to them.
• Any postings, comments or other content that you upload or post on the site.
• Information about your computer, including (where available) your IP address, operating system and browser type, for system administration, to filter traffic, to look up user domains and to report on statistics.
• Details of your visits to our site and resources you access (including but not limited to, traffic data, location data, weblogs and other communication data).

When this information relates to or identifies you, we will treat it as “personal data”.

Use of collected information

We use personal data to provide information requested, and other purposes which would be described at the point of collection. For example:

• To fulfill your requests for white papers, articles, newsletters or other content
• For surveys or research questionnaires
• To personalise your site experience
• To contact you for marketing purposes where you have agreed to this.

Your IP and browser information will be analyse to determine the effectiveness of our site and to help us identify ways for improvement.

Sharing of personal data with outside parties

Your personal data is not sold to third party although we may share personal data with our relevant and contracted service providers and advisors. However, there may be times when sharing of personal data is required, for example:

• In the case of an event which you signed up for and we need to share personal data with relevant parties. We will first notify you on the data we need and it is your choice to provide it or otherwise.
• We may need to disclose your personal data to third parties in the event that we sell or liquidate any part of our business or assets;
• We will disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms of Use; or to protect the rights, property, or safety of Berkshire Media, our clients, or others.

Sensitive personal data

“Sensitive data” is described by European and other data privacy laws to require special treatment, including the circumstances where explicit consent is needed. Generally, we do not collect sensitive personal data through this site. However, if the need arises, which is very rare, we will do so in accordance with local data privacy law requirements. If you choose to provide unsolicited sensitive personal data, you consent to us using the data, subject to applicable law as described in this privacy policy. “Sensitive data” may include personal identity numbers, racial or ethnic origin, political opinions, religious, philosophical or other similar beliefs, membership of a trade union or profession or trade association, physical or mental health, biometric or genetic data, sexual life, or criminal record (including information about suspected criminal activities).

Data security

While we take great caution and appropriate methods to maintain the security of personal data collected via our site, it is also your responsibility to understand that the Internet’s open nature cause information and personal data to flow across networks connected to our systems without security measures and may be accessed and used by people other than those for whom the data is intended.

From time to time, Berkshire Media’s site may present links to and from the sites of our network of partners and advertisers. Should you follow a link to any of these sites, do note that these sites have their own privacy policies and we do not accept any responsibility or liability for these policies or sites. Please check these policies before you submit any personal data to these sites.

Processing of personal data

As Berkshire Media has a global presence, personal data collected may be transferred throughout our global offices. Our internal privacy policies ensures an equivalent level of protection across our organisation.

Your rights

Do bear in mind that you have the right to know if we hold your personal data and, if we do, you can access to that personal data and require it to be corrected if it is inaccurate. You can do this by using our Contact Us form.

You can choose not to have or discontinue marketing communications sent to you by checking certain boxes on the forms used to collect your personal data by using our Contact Us form.

Cookies

Cookies are text files containing small amounts of information downloaded to your computer or mobile device when you visit a site. Cookies are then sent back to the originating site on each subsequent visit, or to another site that recognises that cookie. Cookies allow a site to recognise a user’s device. It also helps you navigate pages on a site, it remembers your preferences and generally improve the user experience. Cookies help ensure that the advertisements you see online are more relevant to you and your interests.

Sometimes we use web beacons or other technologies for similar purposes which are possibly included in marketing e-mail messages or our newsletters to determine whether messages have been opened and links clicked on. Web beacons do not place information on your device, but may work in conjunction with cookies to monitor site activity.

Refusal of cookies

When you use our site, you agree that we can place cookies on your device as explained below. To remove existing cookies or block future cookies from your device, you can do so via your browser settings. When you review your browser settings or options, you can identify the Berkshire Media cookies by the inclusion of “Berkshire Media” in the name. Remember that blocking or deleting cookies will impact your user experience as parts of the site may no longer work. Unless you modified your browser settings to block cookies, our system will issue cookies as soon you visit our site, even if you have previously deleted our cookies.

Turning off cookies will also prevent any web beacons from tracking your user activity on our site. The web beacon will still account for an anonymous visit, but your unique information will not be recorded.

Types of cookies and which are used by the site

Strictly necessary cookies are essential to enable you to move around the site and use its features, such as accessing secure areas of the site. Without these cookies services you have asked for cannot be provided. This category of cookies include Registered Visitor Cookie where a unique identifier is given to each registered user, and is used to recognise them through their visit and when they return to the site.

Performance cookies – These cookies collect information about how visitors use a site, for instance, pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is anonymous and is only used to improve how a site works.

Functionality cookies – These cookies allow a site to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, you may be able access local information or news from a site storing in a cookie the region you are currently located in. These cookies can also be used to remember changes you have made to text size, font and other parts of web pages that are customisable. These cookies may be used to provide services you have asked for such as watching a video or commenting on a blog. We may use information collected from our cookies to to identify user behaviour and to serve content and offers based on your profile. We may pass this information on to parties within our network for marketing or analysis purposes. In most cases we will not be able to track individuals by name, only if a user is a registered user will we associate the cookie information with a named individual.

Your browsing activities on other websites cannot be tracked by these cookies. They don’t gather any information about you that could be used for advertising or remembering where you’ve been on the internet outside our site.

We categorize the following as functionality cookies:

• Recently viewed pages – Stores pages visited by the user on our site and displays them in right hand navigation for easy reference.
• Search history – Stores searches on our site conducted by the user and displays them for the user in the right hand navigation for easy reference.
• Registered Visitor Cookie – A unique identifier given to each registered user to our site, used to serve them content and offers based on their profiles. Also used for analysis and marketing purposes.

Targeting cookies – Delivers advertisements more relevant to you and your interests as well as used to limit the number of times you see an advertisement and help measure the effectiveness of the advertising campaign. Usually placed by advertising networks with the site operator’s permission, these cookies remember that you have visited a site and this information is shared with other organisations such as advertisers. Quite often they will be linked to site functionality provided by the other organisation. We do not have third party advertising on our site, hence targeting cookies are not used. However, should you click on a Berkshire Media advert outside our site, a cookie may be used on the site to measure the effectiveness of our advertising.

In future, we may use third party social media sites which may log information about you, for example if you click an “Add This” or “Like” button for a social media site while on our site. Activities on these sites are not under our control and you can find security information of the respective social media sites. We recommend you read the terms of use and privacy policy of such sites before using them.

If you have any questions now or during your visit, please contact us using our Contact Us form.