Work

Industry Experience

In translating data into meaningful insights, industry experience matters. We have a collective experience of more than 30 years from management consultancy, business transformation, oil and gas industry, aviation, system design implementation, communications, advertising and media. 

We employ functional experts with marketing, research and communications to translate data findings into actionable insights that can improve your business objectives.

Aviation

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Public Infrastructure

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Consumer and Retail

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Finance

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Education

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Oil and Gas

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Aviation

We have been engaged to study customer feedback from eighty million airline passengers movement through more than thirty airports. Social data analytics through millions of data set in the past two years showed significant opportunities to enhance customer experience. A series of campaigns and operational improvements were undertaken to reduce negative feedback in order to improve service quality standards set by the International Civil Aviation Organisation (ICAO).

Public Infrastructure

Infrastructure development without doubt triggers communication challenges from the public and local communities, where measuring public opinions and sentiment is crucial. Our experience in managing corporate reputation campaigns stems from our ability to categorically correlate consumer issues with other emotional behaviour triggers such as economic conditions and other circumstances.

Consumer and Retail

The consumer and retail industry landscape depends on the socio-economic condition in each country, consumer purchasing behaviour and consumer confidence level. We are at the frontier of predicting consumer confidence level based on large volume of datasets. This will enable businesses to plan product roll-out better based on Consumer Confidence Index (CCI) which are developed ground up using an unbiased set of social data and other indicators.

Finance

Research has shown that stock market movements are based on public sentiment and that the social media revolution has significantly complemented the existing findings. Our experience analysing social behaviour for a pension fund with 14 million members has helped the top leadership and stakeholders to measure feedback accurately from its members and the general public on policy changes and others.

Education

Education plays a vital role in shaping the future economy and the well-being of a country. Our data-driven approach in managing operational and communication activities utilises more than three million social data across a wide range of topics in the span of two years engagement period. Our customised approach provided fact-based insights to the root cause of the perennial issues that exist in primary, secondary and tertiary education systems, behaviour of students in universities and the quality of teachers.

Oil and Gas

Our long term engagement in the oil and gas industry shows how social data analytics complement the existing business and communications strategy and initiatives. We have assisted in managing issue-based topics ranging from stakeholder demands and expectations, socio-economic impact, local community issues and crisis. Our unique data-driven intelligence approach coupled with our risk management modelling have transformed strategic communications in terms of optimizing resources and formulating relevant actions to address specific challenges.