From cats flung off buildings to mass poisoning of stray dogs – how tolerant is the public towards stray animals on our streets in the past year?
Social media has been rife with stories of the alleged mistreatment of stray animals from both the public and district council authorities. Video footage and postings on a dog with its fur dyed green, cats being thrown off high floors, dogs poisoned en masse in neighbourhoods, and the widely-disputed capture of a stray dog that […]
What do flyers value about our national carrier?
What do flyers value about our national carrier? In the highly connected world that we live in, increased travel options have allowed people with more accessibility to flights and the opportunity to reach their desired destinations more quickly. Malaysia Airlines as the national carrier, had come a long way from its initial set up as […]
Automated Social Media Tools Can Lead to Wrong Decisions Due To Inaccurate Sentiment Readings
There is a reason why we continue to rely on automated tools (i.e softwares) to monitor social media – it saves us time. With few clicks, a handful of pretty charts are presented to us in a dashboard – inevitably forcing us to believe what is shown to us by the tool. There are more […]
Measuring Consumer Behaviour – A New Frontier In Social Analytics
Measuring consumer behaviour through social analytics is gaining popularity amongst marketers and social media analysts in the recent years.
Social Media Sentiment and the Stock Market
This is not an assertion or a hypothesis. There have been research studies around the world, including a recent one by Indiana University Bloomington using Twitter data to predict the stock market. Behavioural finance researchers can now apply computational methods to large-scale social media data to better understand and predict markets.
Are We Trapped in Our Own Social Media Bubbles?
In 2013, I spoke about the theory of “social media bubbles”. This concept was unheard of three to five years ago. However, the internet and social media such as Google, Facebook and Twitter have evolved and are now powered by sophisticated machine learning algorithms that work endlessly to predict user behaviour based on a set of online activities, mouse clicks and keywords. Some of the common machine learning algorithms used are Market-Basket Analysis, Naive Bayes Classifier and many other derivatives.
Data-Driven Campaign Is The Future
In the last decade or so, most of the decisions by communication strategists, agencies and PR practitioners are based on “folk theories”. It means theories that have been developed, tested and refined over time by practitioners about what works and what doesn’t, without much empirical evidence to validate the effectiveness of the campaign outcome and the rationale behind the campaign design.
Predicting Election Results: The Power of Social Analytics & Polling
In this article, I will share a bit more how we have adopted social data with other data sources to predict an election outcome in a small constituency in Malaysia with 97% accuracy.
Are Customers Satisfied With Telco Operators in Malaysia? – Shocking Results
Before we answer that, let us share some facts on the internet and mobile landscape in Malaysia. We are a proud nation of 120% mobile users with more than 17 million smart phone users.